Welcome to the Knowledge Bakery!
Help yourself to bite-sized insights, branding tips, and strategies to help your business rise.
Search Articles By Category
Marketing 101: The Only Three Things You Need to Focus on to Find Your People
Marketing can feel like a jungle sometimes, right? So many tactics, so many trends, so many platforms—it's enough to make your head spin! But here’s the thing..
How to Create a Simple Marketing Plan in One Hour (Without Overthinking It)
Feeling overwhelmed by the idea of creating a marketing plan? You’re not alone! It can seem like a massive task, but here’s the good news..
Social Media for Beginners: Where to Show Up and What to Post
Social media isn’t just a place to scroll through cute cat videos (though, those are important too). It’s your golden ticket to..
The Power of Consistency: Why Repetition (Not Perfection) Wins in Marketing
Let’s get one thing straight—no one’s got time for perfection. Seriously. While it’s tempting to spend endless hours tweaking your posts, ads, or emails until they’re “just right,” here’s the truth bomb…
Branding Basics: Common Myths vs. What Actually Matters
Branding is often misunderstood, especially by small business owners just getting started. Many think it’s all about..
What Makes a Good Logo? The Key Elements of a Memorable Design
A logo is more than just a pretty graphic—it’s the visual anchor of your brand. A great logo should be..
The Essential Ingredients of Your Brand Identity (and Why You Need More Than Just a Logo)
You’ve probably just decided to start your brand, and choosing a name is likely at the top of your to-do list, followed closely by..
Branding vs. Marketing: What’s the Difference and Why Should You Care?
I get it—"branding" and "marketing" sound like two peas in a pod, but trust us, they’re not. In fact, they’re more like..