Promoting Luxury Travel Locally

PROffline Marketing Strategy
Written By Annalisa Virduzzo

  • Client:
    Global Jetsetting

  • Industry:
    Travel and Tourism

  • Project:
    Advertorial for Local publication, part of News Corp Australia

Project Overview

This advertorial aimed to position Global Jetsetting, Brisbane’s leading luxury travel agency and one of the world’s top snow and ski specialists, as the premier choice for planning high-end ski vacations. By sharing expert tips and showcasing exclusive ski packages, the advertorial encourages readers to book their next snow holiday with the agency for a seamless and luxurious experience.

Target Audience:

  • High-income individuals and families interested in luxury travel, particularly ski holidays

  • Ski enthusiasts looking for bespoke, expertly planned trips

  • Travelers seeking exclusive packages and luxury experiences in top ski destinations

Key Messages:

  • Expert Ski Planning: With over 100 years of combined experience, Global Jetsetting excels in creating tailored ski holiday packages.

  • Destination Insights: Highlights top ski destinations like Whistler, Banff, Zermatt, and Hokkaido, with tips on choosing the best resort and accessing exclusive deals.

  • Comprehensive Experience: Emphasizes both skiing and après-ski activities, offering advice on finding resorts that cater to various interests.

  • Exclusive Offers: Features early bird rates and special packages, encouraging readers to book through Global Jetsetting for the best value.

Content Overview:

The advertorial showcases Global Jetsetting’s expertise in arranging luxury ski holidays, offering tips on choosing destinations, après-ski activities, and combining trips with other experiences. It highlights the agency’s ability to provide exclusive deals and personalized travel planning.

Placement & Distribution:

To be published in a local News Corp Australia publication, targeting readers interested in premium travel experiences within the Brisbane area.

Success Metrics:

  • Increased inquiries and bookings

  • Engagement with the advertorial

  • Enhanced brand perception

Timeline:

Publication in November 2020.



Annalisa Virduzzo

I am a passionate explorer with a love for sustainable travel, outdoor adventures, and connecting with people from all walks of life. Growing up travelling across Europe with my family and later embracing the backpacker lifestyle in Australia, I developed a deep appreciation for diverse cultures and experiences. With a curious spirit and a heart for discovery, I find joy in exploring the world and the great outdoors, whether it's hiking, rock climbing, kayaking, savouring delicious food, or simply enjoying the beauty of each moment. My travels continue to fuel my passion for learning and sharing the stories that bring people and places together.

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