The Power of Branded Assets: Elevating Brand at a Local Fair

• Client:
  My Age Pension

• Industry:
  Financial Services

• Project:
  Brochure and Banner design for fair promotion

• Tools:
  Canva and Figma.

“Working with Annalisa was an effortless experience. She made the all process easy for me and ensured my brand was reflected in the brochures and banner.”

— Jaqueline Parker, Founder of My Age Pension.

Project Overview

Jaqueline tasked me with creating promotional materials for their participation in three events, including sponsorship of the Brisbane Fire Brigades at the Ekka. The primary goal was to effectively communicate the key benefits of My Age Pension to event attendees while reinforcing the client's commitment to community engagement and support. The success of the project was determined by the quality and effectiveness of the marketing collateral in engaging event attendees and communicating the client's brand message.

Project Deliverables

Brochure Design:

• A visually appealing and informative brochure design to provide attendees with an overview of My Age Pension's services and offerings.

• Size: A4 to DL

• Key Elements: Company logo, branding colors, clear messaging, USP section, List of services, contact information + QR code.

Roll-Up Banner Design:

• An eye-catching and portable roll-up banner design for display at the events.

• Size: 800mm wide by 2000mm high

• Key Elements: Compelling graphics, headline, client's logo, website url + QR code, and a call to action.

Key Messages

• Promote My Age Pension's services and benefits.

• Highlight the client's involvement with the Brisbane Fire Brigades at Ekka.

• Emphasize the importance of community support and engagement.

Design Guidelines

• The designs should align with My Age Pension's branding guidelines, incorporating their logo, colors, and fonts.

• Visuals should reflect the target audience and convey trustworthiness, reliability, and community support.

• Use high-quality images and graphics to engage the audience effectively.

• Ensure all contact information is accurate and prominently displayed.

Client's Expectations

• The client expected creative, professional, and engaging designs that resonate with their target audience.

• Timely communication and updates on the project's progress.

• Flexibility for revisions based on client feedback.

Success Metrics

Measure success based on client satisfaction and the effectiveness of the materials in conveying the intended message to event attendees.