Hi, Annalisa here!
A marketing operation strategist with a passion for simplifying the complex and making great marketing accessible to everyone.
Over the years, I’ve managed marketing for businesses big and small, and one thing’s clear: not everyone starts from the same place, and not everyone has the same budget. But that shouldn’t stop you from showing up confidently online.
I truly enjoy sharing what I’ve learned and getting involved in projects that help make marketing feel less overwhelming and more approachable, regardless of anyone’s background or budget.
For example, this portfolio is actually part of Crumbs Creative Studio—or just Crumbs for friends—a blog and platform I created to support small business owners and creatives who want to take control of their marketing. No jargon, no inflated budgets—just practical tools and honest strategies that work.
While you are here peeking behind the scenes of past projects, feel free to take a look at the blog as well and grab as many Crumbs as you need.
Client Portfolio
Search by Industry
Search by Service
Email Automation Strategy
Email Marketing Automation Strategy
The sample chosen for this case study is a client I worked with in 2023 operating within the e-commerce sector, offering a diverse range of products/services through an online platform.
Paid Social Media Strategy - A Case Study
Social Media Marketing Strategy - Case Study
For the majority of my clients, I've adhered to Non-Disclosure Agreements (NDAs). However, for the purpose of this exercise, I've developed a sample case study based on a strategy I've previously implemented. Our client in this hypothetical scenario is XYZ Fitness.
Club Member’s Engagement Strategy
Promoting Community Engagement
One of the standout contributions I’ve made within the Brisbane Rockclimbing Club is the establishment of a monthly newsletter aimed at fostering a sense of unity and belonging among our members.
Raising Awareness Through Information
Content & Distribution Strategy For Community Awareness
The blog was carefully crafted with SEO optimization to enhance online visibility, attract affluent travellers, and position the agency as a trusted authority in the luxury travel market.
Data-Driven Marketing Plan Brief for Revenue Growth
Offline & Online Marketing Strategy
Building on past successes and driving substantial growth in enrolments and brand presence, this streamlined plan is designed to drive growth, optimise marketing efforts, and enhance ILC’s presence in 2022.