Raising Awareness Through Information
Client:
Quit HeroIndustry:
Health & WellnessProject:
The primary goal of the "QUIT SMOKING THIS STOPTOBER" campaign is to raise awareness about the harmful effects of smoking while encouraging people to quit. The campaign aimed to provide valuable resources and guidance to help individuals make informed decisions about their health and stop smoking. Quit Hero also offered reduced fees for quitting aids for the full month of October to encourage smokers to take action and quit.
Target Audience:
Smokers considering quitting
Friends and family of smokers who want to offer support
The general public seeking information on the dangers of smoking
Campaign Channels
Blog:
A dedicated blog featuring informative articles about the dangers of smoking, the benefits of quitting, tips for cessation, and real-life success stories.
Social Media:
A series of engaging posts on platforms like Facebook, Twitter, Instagram, and LinkedIn to promote the blog content and drive traffic. Posts include visuals, infographics, and video testimonials to enhance engagement.
Email Marketing:
A personalized email campaign targeting subscribers, offering valuable tips, links to blog content, and encouragement to take part in Stoptober. The emails will contain clear calls to action, such as joining support groups or downloading quit-smoking resources.
Campaign Tactics:
Content Creation: Regular blog posts with a mix of statistics, health advice, and success stories to inspire change.
Social Media Engagement: Daily posts, stories, and live Q&A sessions to answer questions, provide quitting tips, and highlight user-generated success stories.
Email Automation: A sequence of tailored emails over the course of Stoptober to offer consistent support and guidance, from the initial quitting stages to long-term strategies.
Success Metrics
Increase in blog traffic and social media engagement (likes, shares, comments).
Conversion rate from email campaigns (click-through rates, sign-ups for quitting resources).
Positive feedback and testimonials from participants.
Number of individuals who pledge to quit smoking during Stoptober.
Timeline
Start Date: October 1, 2024
End Date: October 31, 2024
Ongoing support and follow-up post-campaign for those continuing their quit journey.
Quit Smoking This Stoptober
Stoptober is an annual event that encourages smokers to quit for 31 days in October to increase their chances of quitting smoking for good.
The concept is simple - you challenge yourself to give up smoking for 31 days starting 1 October.
Even so, quitting smoking remains a challenging task. If you are someone who - like most smokers, has attempted to quit in the past but fell back into the old habit, you know that having a strategy can make a big difference. So here are a few tips to help you tackle the challenge this October.
Understand why quitting is difficult
When you first quit smoking, it can be difficult to resist the urge to smoke when a cigarette craving hits. After quitting smoking, it takes between 3 and 4 days for nicotine to leave your body entirely. That's why the first few days after you quit smoking can be among the toughest: it's when cravings first begin and are at their most intense. After that, you can expect each craving to last about 10 to 20 minutes and then pass. Typically, cravings are strongest in people who smoked the longest…
